Articles | Volume 20, issue 6
https://doi.org/10.5194/hess-20-2507-2016
https://doi.org/10.5194/hess-20-2507-2016
Review article
 | 
30 Jun 2016
Review article |  | 30 Jun 2016

Geoscience on television: a review of science communication literature in the context of geosciences

Rolf Hut, Anne M. Land-Zandstra, Ionica Smeets, and Cathelijne R. Stoof

Abstract. Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society.

Short summary
To help geo-scientists prepare for TV appearances, we review the scientific literature on effective science communication related to TV. We identify six main themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We provide a detailed case study as illustration for each theme.